Gofted is a custom-built online marketplace designed specifically for buying and selling second-hand golf equipment in the UK. Launched in May 2026, it offers a tailored experience for golfers, unlike broader platforms like generic classifieds or Facebook Marketplace. Using a custom-developed Node.js application, Gofted incorporates features such as AI-assisted listing creation, secure payment through Stripe Connect, an escrow payment model, and automated dispute resolution. Shipping is simplified through integration with Shippo, allowing sellers to generate discounted pre-paid labels directly from the platform. The business model centers around a 10% service fee on completed transactions, ensuring sellers receive their full asking price with buyers paying the additional fee. The platform absorbs Stripe processing fees. Current operations focus on automation, handling listings, transactions, and social media posts, with minimal time commitment required from the owner. Despite being pre-revenue, Gofted has seen organic growth since its launch, leveraging a club valuation tool to drive user engagement. The UK’s golf equipment resale market is fragmented, with existing platforms lacking niche focus or protective features. Gofted aims to fill this gap with its purpose-built infrastructure, providing a secure and golf-specific marketplace. The sale of Gofted includes the entire platform, domain, and operational integrations. Ideal for buyers with existing audiences in the golfing or e-commerce sectors, the business requires focused distribution efforts to capitalize on its established framework and market opportunity.