A skincare company, specializing in direct consumer sales, offers a hero product called Lumi, an LED light therapy and EMS beauty device complemented by various skincare products. Founded in October 2024, the enterprise has seen over 13,000 orders from 12,000 unique buyers within 21 months. It operates entirely through its Shopify platform, without reliance on marketplaces or wholesale channels. Initial purchases predominantly involve the device, while repeat transactions often include skincare items, with a subscription service providing recurring revenue each month. The business reports annual revenue of EUR 567,885 and an SDE of EUR 52,933, with operations largely automated through AI workflows, requiring minimal daily owner input. The primary market is France, followed by Belgium, Switzerland, and Canada. Despite a high customer concentration in these regions, the business has seen revenue declines due to reduced advertising spend and new EU import duties affecting profitability. Growth opportunities include restoring the EU market's profitability through European logistics solutions, improving subscription revenue, and addressing technical SEO gaps. Potential buyers can leverage the brand's established customer base, positive reviews, and supplier relationships. The founder aims to redirect attention to other ventures and has adopted an AI-driven approach to replace a previously engaged marketing team. The business transition and ad reduction decisions reflect this shift in focus, offering new owners a chance to capitalize on a seasonal business uplift without extensive initial investments.