An emerging e-commerce business based in Sweden specializes in the automotive and machinery sector, effectively utilizing a digital-first model to enhance scalability and market accessibility without physical retail limitations. The company has shown significant financial strength with a trailing twelve-month (TTM) revenue of approximately 26 million SEK (~$2 million USD) and a profit reflecting a robust 45% margin. It maintains high gross (54.3%) and net margins (43.9%), alongside a low return rate of 1%. On average, the order value is around $10,000, processed across roughly 250 orders annually, with $250,000 worth of inventory included in its sale.
Key opportunities for new ownership include expanding the existing SEO and digital marketing strategies, increasing inventory levels to meet peak demand, diversifying product offerings, and venturing into adjacent European markets. The company operates an efficient online sales model focused on mini excavators and related equipment, requiring about 60 hours weekly from its co-owners, without additional staff. Its core supply chain partner is a Chinese manufacturer, providing favorable terms such as low minimum order quantities and manageable lead times.
The primary customer segment is comprised of males aged 30–65 in Sweden, purchasing primarily for residential, agricultural, or construction uses. The business demonstrates impressive financial health, generating nearly $2 million in revenue and $900k in net earnings. Essential assets included in the sale are the main domain, webstore infrastructure, social media, and a substantial inventory, all poised for further growth through strategic expansion and market diversification.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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