An online personalized watch store, launched in February 2025, specializes in custom watches. The business offers two main services: selling handcrafted personalized watches based on well-known manufacturers and providing a customization service where clients send in their own watches for a unique transformation. Initially started as a personal workshop project, it quickly gained traction among collectors and enthusiasts looking for non-factory pieces, evolving from sporadic orders to a structured catalog with recurring production.
Over the past year (August 2025 – July 2026), the business recorded 516 orders, generating gross sales of €128,100 (net sales of €116,350), with an average order value of €225. The website saw about 89,500 sessions with a return rate of 7.3% and ~12% repeat clients. The majority of sales (87%) occurred in Spain, with the remainder from countries like the US, France, Germany, Italy, Portugal, and Switzerland.
The company saw significant growth, with almost ninefold annual growth when comparing equivalent periods. The greatest sales peak occurred in May 2026 with €31,300 in gross sales from 119 orders. Although subsequent months saw a decrease, figures remained above previous levels.
The business operates with a gross margin of 46% on select items, with higher margins on customer-supplied watch customizations. Included in the sale are the brand, domain, Shopify store, social media accounts, client base, supplier relationships, inventory, design specifications, comprehensive P&L sheets, and a post-sale training period.
Opportunities for growth include improving conversion rates, implementing email marketing, investing in paid advertising, expanding international sales, and optimizing channel attribution. The owner is selling to focus on other projects and is open to a NDA-secured transaction process with transparent financial verification.