Business Overview

This is a profitable direct-to-consumer supplement brand in the gut-health and weight-management category, selling a meal-replacement shake plus companion capsule products. Trading online since 2024, it has grown into a subscription-led business with more than 16,000 customers and over US$3.5M in lifetime sales.

The brand sells almost entirely to the US market with product made in certified EU facilities, and it runs on a lean team with light owner involvement.

Key Performance Metrics

• Avg order value: approx. US$123
• Repeat customer rate: 61% of trailing-12-month buyers were returning
• Subscription share: 46% of sales are recurring renewals
• Customers to date: 16,452

Operations

Two owner-operators run the business in approx. 10 hours per week between them, supported by a small customer-service team and one part-time marketing contractor. Fulfillment runs from the owners' own EU warehouse on a pick-and-pack cost basis, with US delivery in 1-5 business days. Just four core SKUs keep the catalog simple.

Key Financial Highlights (Trailing 12 Months)

• Revenue: approx. US$1.28M (€1,098,941)
• Gross Profit: €392,933
• Gross Profit Margin: 35.8% (product-only margin approx. 66%)
• EBITDA: €76,966 (approx. US$90K)
• EBITDA Margin: 7.0% (owners draw no salary)

Revenue Breakdown

• Recurring subscription renewals: 46% of sales
• First orders and one-off purchases: 54% of sales
• 100% direct-to-consumer through the brand's own store

Product Offering

A focused, trademarked range of gut-health-led weight-management supplements: a superfood meal-replacement shake as the hero product (approx. 88% of net sales) and two high-margin capsule upsells that attach to roughly one in five orders. Product is made in the EU, never sourced from China, and every batch is independently lab-tested.

Marketing

Acquisition has run in-house with only ad-hoc, part-time marketing, mostly paid social with a small amount of paid search. Blended paid return on ad spend is approx. 6.1x. The brand also owns a portfolio of additional marketing sites that feed traffic to the store.

Competitive Advantage

A US-registered trademark, a proprietary formulation refined over many iterations, transparent EU sourcing with published lab results, high subscription uptake, and a recently rebuilt custom storefront and funnel stack. Made in the EU rather than China.

Growth Opportunities

• Add a dedicated marketing team to a product that scaled on ad-hoc effort alone
• Reactivate a paid channel that drove a prior sales peak
• Open marketplaces such as Amazon and Walmart
• Start TikTok Shop and creator marketing
• Expand beyond the US into the EU, UK, Canada, and Australia
• Launch six new flavors already developed and ready
• Build out SMS, loyalty, and SEO

Assets Included

• Domain and complete website
• US-registered brand and trademark
• Product formulations and supplier relationships
• Additional marketing sites and their social accounts
• Marketing accounts and data
• Customer database and subscription contracts
• Brand assets and creative library

Why Acquire

A proven, subscription-led supplement brand with strong repeat behavior, a clean made-in-EU product, and most marketing levers still untapped. It reached US$3.5M in lifetime sales on minimal marketing, which points to real headroom for an operator who can market it properly. Inventory is available separately at landed cost.

Reason for Sale

The owners run several other businesses and want to focus their time elsewhere. The business is profitable and not being sold under pressure.