This summary outlines the key aspects of a direct-to-consumer ecommerce brand specializing in ceremonial-grade A matcha sourced from Japan. Over 12 months of active trading, the business achieved approximately $23,200 USD in revenue with a gross margin of 52%, demonstrating strong unit economics. The sale includes 315 units of stock, a fully built website, and an established Instagram presence with engaged followers. The business has cultivated a loyal customer base, evidenced by repeat purchases, indicating a successful product-market fit. Operations were managed efficiently, requiring less than 5 hours per week, covering areas like order fulfillment, customer communication, and social media management. The business currently has no employees and was run by the founder. A new owner would manage inventory, fulfillment, and maintain an online presence. The primary customer acquisition channels were organic Instagram posts and paid social ads, focusing on the domestic UAE market. The premium Japanese matcha appeals to the growing wellness and premium beverage market in the region. Financially, the business had a modest net profit after accounting for marketing, goods, and operational costs. Marketing inefficiencies present a significant opportunity for a new owner to enhance profitability by optimizing ad spend and targeting. The business is on pause due to the founder's time constraints. However, brand equity remains intact. The sale includes the website, Instagram account, stock, and supplier relationship. The brand is not trademarked in the UAE, offering potential for future registration. A detailed breakdown of costs and an overview of unit economics are available for serious buyers. The stock is located in Dubai, hence a regional buyer is preferred for ease of transfer, although brand assets can be transferred globally.