The business under discussion is a thriving e-commerce wellness brand operating on Shopify, specializing in daily supplement gummies and pills. Known for its focus on beauty, energy, sleep, and general wellbeing, the brand has attained over $620,000 in total revenue since its launch in September 2025. Equipped with a robust direct-to-consumer e-commerce sales model and a predictable subscription engine, the business boasts a monthly recurring revenue of approximately €40,000 (~$45,000 USD) with over 350 active subscribers. Key strengths of the business include supplier-based fulfillment, eliminating the need for inventory or warehouse space, and a turnkey operational setup with established product lines, advertising creatives, and operating systems ready for new management. Potential growth avenues include scaling paid advertising, optimizing conversion rates, expanding marketing channels such as TikTok and Instagram, and entering new international markets. Core product offerings encompass premium wellness supplements for crucial health categories like beauty and sleep. The business utilizes a model that combines high-margin one-time purchases with recurring subscriptions facilitated by Shopify's infrastructure. Owner responsibilities mainly involve strategic oversight of marketing and customer experience. Targeting health-conscious consumers, the business leverages digital advertising to acquire customers and boasts robust retention with a high repeat-purchase rate. Financially, the business maintains a strong cash flow with its recurring revenue stream and diverse income sources. The owner plans to sell the business to focus on other ventures, offering full support post-sale to ensure a seamless transition for the buyer. This includes Shopify store transfer assistance, access to supplier relationships, and a handover of all operational procedures and assets.