An Italian Shopify-based supplement brand within the women's wellness and menopause niche is available for acquisition. Launched in September 2025, the brand specializes in a Made-in-Italy natural supplement catering to women experiencing perimenopause, menopause, and post-menopause. The business, primarily targeting women aged 45–60, has proven its product and Meta Ads funnel within the Italian market, yielding approximately €35.6K in revenue and €8.9K in net profit, achieving a 25% net margin.
The brand's strategy involves a 90-day customer journey featuring digital upsells, fostering repeat purchases and potential future expansions. The business's marketing, primarily driven by Meta Ads, includes a comprehensive library of creative and strategic assets, although opportunities to expand into SEO, Google Ads, influencer marketing, and email strategies remain largely unexplored.
The business, managed via Shopify, requires 20–30 weekly hours from the owner, focusing largely on ads, inventory, and overall marketing. A partner out of Italy manages significant outsourcing including creative direction and customer support through AI.
The current offer involves one supplement, additional digital eBooks, and branded accessories, mostly sold through a DTC model, resulting in a loyal client base accounting for 35–40% of recurring purchases. The business is poised for growth by scaling ads, introducing subscriptions, expanding the product line, and tapping into international markets.
The sale includes comprehensive assets and offers 30–50 days of post-sale support to the new owner. The founder is selling due to the need for a more suitable corporate structure. This opportunity is ideal for buyers experienced in DTC, European e-commerce, and women’s wellness sectors.