A direct-to-consumer apparel brand targeting the DACH market is available for sale. The offering includes a fully developed Shopify store, two registered German trademarks, and complete inventory. The trademarks, one wordmark and one word-image mark, are valid until 2032 for clothing. The sale also comprises the brand's domain, Shopify store details, a customer database with over 33,000 customers, and roughly 23,000 Klaviyo contacts, alongside 32,801 email subscribers. The brand has a significant social media presence, with an Instagram following of 36,200 and TikTok followers numbering 15,678. There is a notable TikTok video with 1.9 million views. The advertising history includes 19.6 million impressions and 246,342 clicks on a Meta ad account.
The inventory consists of 2,228 new items valued at €29,192 in purchase cost and €93,573 in retail value. These items are stored in Aachen, Germany, focusing primarily on sizes L and XL. Historically, the brand achieved sales of €1,167,021 through 16,995 orders since July 2023, with the peak month being April 2025, generating over €104,000.
As of early 2026, the brand ceased active promotions, resulting in a monthly revenue drop to under €5,000. Recent operations have been unprofitable, with a 40% gross margin unable to offset 35% advertising costs, amid a 16% fulfillment cost and a 15% return rate. The sale proposal focuses on the brand's assets rather than profit multiples, highlighting potential improvements such as enhancing the conversion rate from 1.2-1.8% to an industry norm of 2-3%, and utilizing nearly 23,000 idle email contacts and existing stock without replenishment. Potential buyers will be provided with detailed financial documents and reports for assessment.