The document outlines a business opportunity involving a UK-based direct-to-consumer performance apparel brand, known for its technical jeans, hoodies, and tees sold through its Shopify store. With a strong digital presence, the brand boasts a TikTok following of 84,000 and an email subscriber list of 17,000. The hero product, the Performance Jean, has been the linchpin for success, with impressive sales and customer feedback. Recently restocked, the business has seen significant growth in revenue, currently at £36.2k for the 12-month period ending September 2026, with a gross margin of 62%.
The brand's sale presents substantial growth opportunities. The potential buyer can capitalize on an untapped social media following and email subscriber base through consistent advertising campaigns and influencer collaborations. Expansion of the product range is viable, with established manufacturing relationships and a demand for new offerings. Additionally, reintroducing a previously successful women's line could further boost revenue. Leveraging international distribution channels and improving the email marketing strategy are other growth avenues identified.
The current owner, who purchased the business via an online marketplace, has stabilized and enhanced supply chains and product lines. Now focusing on other ventures, the owner is offering the business for sale, including inventory valued at £19k, brand assets, and operational relationships. The sale promises a seamless transition with financial transparency, analytics access, and a 30-day handover support package, ensuring that the new owner can tap into the existing customer base and operational efficiencies to further develop the brand.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More