A fashion brand, established in November 2025, leverages a Shopify-based storefront and Google Ads to serve UK shoppers, using a drop-shipping model. Within its first nine months, it achieved $352,000 in revenue and $99,000 in net profit, with daily owner involvement limited to under 90 minutes and assistance from a part-time virtual assistant.
Key financial metrics reveal a gross margin of 74% and a net margin of 28%, with monthly net profits averaging $11,000, peaking at over $17,000 in May 2026. The store processed over 5,293 orders with an average order value of $67.06, maintaining a low refund and return rate of 2.01%. The marketing strategy, exclusively managed by the owner, achieved a blended lifetime Return on Ad Spend (ROAS) of 2.41.
All sales are through the Shopify platform, driven by Google Ads, with revenues increasing from £6,000 in the initial month to over £52,000 in May 2026. The company operates a flexible supply chain with no inventory requirements, sourcing products through a reliable supplier who communicates via WhatsApp. The operational model requires minimal daily oversight, focusing primarily on managing ads and monitoring the supply chain. The part-time virtual assistant aids in daily operations and will remain post-sale.
Assets included in the sale encompass the Shopify store, domain, and Google-related accounts, alongside the supplier relationship, while social media accounts and email lists are excluded. Growth opportunities lie in professional ad management, email marketing, social media expansion, and product diversification. These strategies aim to enhance revenue and reduce reliance on paid media.