An established direct-to-consumer brand specializes in handcrafted footwear, offering artisan-made juttis, khussas, and potli clutches. Unlike mass-produced products, each pair is uniquely handmade. The brand operates across multiple sales channels including a custom Shopify storefront, a two-year presence on a major online marketplace in the USA, and participation in an online marketplace with combined revenues of approximately $83,000 annually. Its primary market is the US, with additional reach into the UK, Canada, Australia, and related audiences. The brand has a verified social media following of about 9,000 engaged users. It benefits from a premium domain and a custom Shopify store featuring original product photography and content. The brand supports a cause-driven narrative by partnering with an organization aiding women artisans.
Currently, the business faces financial challenges due to undercapitalization, impacting its ability to produce in bulk and strategically pre-position stock. High per-unit shipping costs significantly erode margins, compounded by non-specialist-run advertising campaigns. For potential buyers, the business offers an opportunity for turnaround by investing in bulk manufacturing and proficient marketing capabilities. The brand's core elements, including demand, customer base, and sales channels, are established and poised for growth under the right ownership.
The sale includes the domain, Shopify store, inventory, sales channels, brand assets, social media following, an email list, and supplier introductions. There are opportunities for expansion into wholesale markets. Comprehensive financial analytics and data are available under NDA to interested and qualified buyers, with current months verified through a financial platform. The brand name is not trademarked.