An established direct-to-consumer beauty brand focuses on women's personal care products within the DACH region, encompassing Germany, Austria, and Switzerland. Operating primarily through Shopify, the business has approximately 18 months of history and has fulfilled around 12,000 customer orders. The brand generates revenue through online sales, primarily facilitated by Meta and TikTok advertising, with peak monthly revenue nearing €100,000. Despite promising results, current monthly revenue ranges between €10,000 and €50,000, with profits around €2,000. The business model is straightforward and suitable for both seasoned operators and first-time e-commerce buyers, requiring an estimated 10 hours per week to manage.
The business presents substantial growth potential through unexplored marketing channels like Google Ads, Snapchat Ads, email marketing, and influencer partnerships. Additionally, existing supplier relationships, marketing assets, and operational processes are well-established and included in the sale, ensuring ease of transition for a new owner. The owner is offering transition support to facilitate knowledge transfer regarding operations and marketing setup.
The decision to sell is driven by the current owner's interest in pursuing other projects. This opportunity enables the buyer to tap into an evergreen market with persistent demand for beauty and personal care products. The sale includes the Shopify store, domain, brand assets, and customer data, presenting an opportunity to expand and optimize the existing infrastructure and acquisition system for further growth and development.