The company, a direct-to-consumer men's health supplement brand, reported $421,922 in revenue and $32,263 in net profit over the 12-month period from July 2025 to June 2026. Operating primarily on Shopify, the business enjoys strong margins, with the cost of goods at 13% of revenue and an average order value of $71. With a customer base exceeding 4,500 across English-speaking markets like the UK, US, Australia, Ireland, and Canada, the business achieves its success via paid traffic driven predominantly by Meta platforms. Peak revenue was noted in February 2026 at $88,798, with a net profit of $19,439—a testament to the potential growth that can be achieved by scaling the creative pipeline. The subscription programme, generating $2,000 MRR, continues to grow as advertising runs. Impressively, 28-35% of orders in recent months came from returning customers outside the subscription model, indicating strong organic retention. The business operations are efficiently structured, with fulfillment managed supplier-side, who offers strategic advantages like deferred payment terms. This arrangement eliminates the need for warehousing, thereby minimizing operational work. Most tasks are focused on media buying and creative iteration, which scale with the business's growth ambitions. Financially, the business faced a temporary decline in revenue due to advertising restrictions that were resolved by April 2026. The store remains operational with ongoing ads driving modest profits. The owner is selling the business to pursue other ventures, offering a functioning, revenue-generating operation with fully transferable assets, including automation tools, customer lists, and marketing analytics. There is no significant seasonality affecting the business, and a secondary product line is being phased out to maintain focus on the main offerings.