A UK-based beauty and skincare brand, with a focus on non-invasive skincare tools, is up for sale. Known for its strong presence on TikTok Shop, it garners over 4.4-star ratings from customers. With products such as facial sculptors, vegan collagen gels, eye massager creams, and spot patches, the brand achieved £232,192 in gross sales over the past year, leading to £103,382 in net bank settlements. The sale, structured as a clean asset sale, includes intellectual property, active social media channels with 13,000 Instagram followers and 2,000 TikTok followers, a substantial customer email list of 13,000 subscribers, manufacturing designs, and supplier contracts. What's more, it incorporates 8,000 boxed units of inventory, valued at £21,654 wholesale.
The brand primarily operates on TikTok Shop, presenting a significant opportunity for growth through direct-to-website sales using email campaigns, social media engagement, and affiliate expansion. The current operation demands an average of 7 hours per week for ad monitoring, creator outreach, and order management. The reason for the sale is the owner’s pursuit of a new business in a different sector, having managed this brand part-time over the past 8 months. Logistics for the asset transfer are cleanly outlined, ensuring a seamless transition. The transaction structure involves the sale of all brand assets, intellectual property, digital accounts, and physical stock, while the seller retains the corporate entity. This presents a ready-to-go opportunity for a new operator to continue existing momentum without disruptions.