The business on offer is a premium fitness apparel brand, positioned to capitalize on the expanding global fitness market. It includes a professionally developed Shopify website, custom branding, trusted manufacturing relationships, and a premium product line. The sale comprises all necessary components to immediately run the business, presenting a turnkey opportunity for entrepreneurs or investors aiming to enter the fitness apparel industry. Key elements provided in the sale are a branded e-commerce website, logo, intellectual property, supplier relations, product designs, domain names, social media accounts, an email subscriber list, business documentation, and a comprehensive business plan. However, the current wholesale inventory is not included in the asking price, although separate negotiations are possible. The product range includes high-quality gym apparel for men and women, emphasizing comfort and durability. Revenue is generated both online and offline, with significant sales through events and direct customer interactions, which are not reflected in the Shopify dashboard. The brand's marketing efforts are actively maintained through social media, providing a consistent brand image. There are further growth opportunities via influencer marketing, international expansion, wholesale distribution, and new product launches. The current owner, due to other business commitments, seeks a buyer who can unlock the brand’s potential. The sale offers a ready-made platform with an established foundation, allowing the new owner to enhance and scale the business efficiently. The owner is interested in finding the right buyer and is open to reasonable offers and additional negotiations for the inventory.