Project "Complexion" is a direct-to-consumer brand specializing in affordably priced anti-aging skincare and beauty tools. The business operates through a Shopify storefront utilizing an outsourced, asset-light fulfillment model. Its product lineup includes a hero anti-aging face-balm stick, along with items like an eyelash growth serum, magnetic lash kit, and scar stick, mainly priced between $12 and $30, with subscription options available. Launched in October 2025, the brand achieved approximately $2.79 million in net sales and $310,000 in net income within its first eight months, maintaining a gross margin of around 78%. Sales peaked at $617,000 per month within 90 days of launch. However, starting in January 2026, the management reduced the advertising budget significantly, impacting sales, which declined from $578,000 in January to $195,000 in May. Despite this, net income improved, suggesting profitability independent of heavy advertising. Gross margins remained consistent post-launch, indicating stable unit economics. The business operates an asset-light supply chain, with fulfillment outsourced and goods shipped directly to U.S. customers with a flat shipping rate. The marketing strategy relies heavily on Snapchat Ads, supported by Meta and Google, with Newsbreak as a supplementary channel. Tracking and retention are managed through Triple Whale and Klaviyo. The anti-aging skincare market is estimated at $55 billion in 2025, expected to exceed $100 billion by 2033. Included in the sale are the Shopify storefront, creative library, subscriber base, and established ad accounts. The owner is selling to focus on other ventures.