The business in discussion is a California-based jewelry brand, founded in 2019 by a designer with formal design training. In 2023, it came under new ownership and transitioned from a single-platform Shopify store to a multi-channel e-commerce operation. The brand offers 18k gold-plated jewelry at competitive price points ranging from $13 to $43, featuring necklaces, earrings, rings, and bracelets designed for layering. It operates via four different retail channels: Shopify, Amazon FBA, Walmart WFS, and Etsy, with a pending TikTok Shop application. Key business metrics reported for FY2025 include a revenue of $105,314 and a 59% gross margin, although it recorded a net loss of $15,026. Despite this, an adjusted EBITDA of approximately $32,000 is estimated if advertising expenses are recalibrated. The company's social presence includes over 43,700 followers across platforms with significant consumer engagement. Operations are managed remotely without the need for a physical lease or dedicated employees, supported by a virtual assistant. The brand primarily caters to U.S.-based women aged 18-40 through organic and paid marketing channels. The sale includes brand assets like trademarks, digital storefronts, social media, and supplier relationships. There’s a focus on future growth by activating the TikTok Shop, moving higher in price points, and expanding into beachwear. The sale is motivated by the current owner's need to focus on other business pursuits. The ideal buyer profile includes individuals or entities with a strong marketing acumen or an existing label looking for a complementary brand.