An established digital software ecommerce store specializing in antivirus and security solutions is now for sale. The business, with a valuable aged exact-match .com domain, harbors a substantial customer database of over 29,000 verified past buyers and boasts more than 8,000 verified reviews through Shopper Approved. This demonstrates a strong trust asset, cultivated over several years. While the store currently generates some sales without active marketing efforts, it maintains approved accounts with Google Merchant Center, Google Ads, and Bing Ads, which historically provided profitable paid channels.
The ecommerce platform, built on WordPress/WooCommerce, sells digital software licenses delivered electronically. At its peak, the business was generating over $40,000 monthly, requiring just 10 hours of weekly management for inventory, advertising campaigns, and customer support. Fulfillment is nearly immediate due to its digital nature, and customer support can be outsourced to enhance efficiency.
Despite years of inactivity, orders continue to arise from returning customers and organic traffic, revealing the potential for revitalization. The business's primary customers are US-based consumers and small businesses purchasing antivirus and productivity software. Historical customer acquisition stemmed from profitable efforts through Google and Bing Ads, with software licenses presenting valuable repeat purchase opportunities.
The business was previously profitable, yielding over $40,000 in monthly revenue and more than 50% profit margins. The decline in revenue was owner-driven, as the attention shifted to a new SaaS venture. Included in the sale are the domain, website, customer database, and the optional purchase of unlisted software inventory valued at over $20,000 wholesale. Transition support, including supplier introductions, will be provided to the buyer.