The business in question is an e-commerce brand focused on K-beauty-inspired skincare products, aimed primarily at women aged 40 and above. The company launched at the start of 2026, and its core product range was introduced between February and March of the same year. By the end of June 2026, the business had generated approximately $360,000 to $370,000 in revenue, achieving a net profit of around $60,000 after covering various operational expenses such as advertising, product costs, and marketing. The majority of sales stem from the Italian market, with no current expansion into other European territories.
From February to June 2026, the brand processed over 8,300 orders, boasting an average order value of around €39 ($44), with a net profit per order ranging from €6 to €9. April and May proved to be the most fruitful months, each yielding over €100,000 in revenue. However, sales dipped in July as the owner’s focus shifted to a new business venture.
The primary customer acquisition channel is Meta Ads on Facebook and Instagram, with email marketing playing a secondary role. There is potential for growth through untested strategies like influencer partnerships, organic content, and advanced advertising techniques.
The company operates a dropshipping model with a fulfillment agent located in China, ensuring a delivery time of 5-8 business days to Italian customers. The sale of the business includes key assets such as the domain, Shopify store, brand identity, customer database, and advertising resources. The seller is transitioning due to a new business opportunity, offering up to 30 days of limited post-sale support. No debt is associated with the business, and there are multiple avenues for expansion and growth across new markets and marketing strategies.