A direct-to-consumer (DTC) brand specializing in foot pain and plantar fasciitis relief has been established, offering products through an online store since September 2024. Over approximately 22 months, the brand has generated £117,409 in lifetime revenue from around 10,000 customers. The business features a clean Shopify setup, diverse product catalog, numerous positive reviews, and solid advertising channels, leading to an average profit of £2,000 per month. The business excels with a trademarked, memorable brand identity, operates in a year-round high-demand niche, and benefits from strong unit economics, with a gross margin of approximately 68% before advertising spend, and an average order value (AOV) of £16.5. Key products include insoles, compression socks, massage slippers and rollers, and therapeutic socks, all of which hold high customer ratings. The sale package includes assets such as the trademark, Shopify store, customer records, ad accounts, and social media handles. Growth prospects are promising, with potential to increase revenue by enhancing inventory levels, bundling products to increase AOV, expanding into additional sales channels like Google and Amazon, and exploring subscription models for products. The business is up for sale because the current owner is relocating and unable to continue management. The ideal buyer would be an operator or small brand builder with sufficient working capital to maintain inventory levels and leverage the brand's established market presence.