A premium baby mattress brand is up for acquisition, known for its high quality and 100% midwife recommendation. It gained visibility through featuring on a prominent German TV startup format. The business reached a peak annual revenue of €575,000 in 2024 through direct-to-consumer (DTC) sales and retail partnerships, primarily in Germany. With 6,764 active email subscribers and an average order value of around €200, the brand has shown a strong Return on Advertising Spend (ROAS) of over 10x during sales. Its retail distribution is through a leading baby specialty retailer in Germany with over 100 locations. The brand operates with a streamlined European supply chain, with production in the Netherlands, Belgium, Portugal, and Turkey. It is being sold as a full asset deal, including all inventory, a Shopify store, trademark rights, and various digital assets, without requiring a business share transfer. Operations predominantly involve online sales and wholesale agreements, supported by automated order processing and fulfillment from a German warehouse. Marketing is heavily reliant on Meta Ads and email marketing through Klaviyo. The business, though built by a solo founder without external funding, has potential for significant scaling. The target market comprises health-conscious young parents primarily from German-speaking countries. The solid customer base exhibits a strong tendency for repeat purchases, particularly for mattress accessories. Despite a dip in revenue in 2025 due to the founder's reduced involvement, the business maintains a high gross margin of 75%. The brand presents an attractive opportunity for growth-oriented buyers interested in the premium baby sleep market.