An e-commerce store established in December 2008 specializes in selling swords, movie memorabilia, and creative gifts. Noted for its substantial revenue, the store amassed over $75,000 in sales without any advertising and attracted 8,644 unique monthly visitors between April 2010 and April 2011. The business operates without any inventory through relationships with seven dropshippers. Included in the sale are various digital assets such as a Wordpress blog design, Google Apps, and several social media accounts, which are facilitated by a registered domain until 2015. Also provided is a support package consisting of phone and email support. The current owner, a Princeton University senior, is selling due to increasing academic commitments but emphasizes the store's profitability and potential for further growth, particularly through untapped marketing strategies. Custom design features include a professional logo and homepage design, various user interface enhancements, and dynamic tag generation. The Yahoo! Stores platform supports the store, featuring a coupon and shipping manager, among other tools. The store's potential lies in expanding marketing efforts, offering faster shipping options, extending business hours, and targeting international customers. This niche market for swords and memorabilia presents a lucrative opportunity, with comparable businesses selling for substantial amounts. The store uses the Yahoo! Merchant Solutions platform, with hosting fees at $39.95 per month and requires a merchant account for online payment processing. Full support and training are offered to ensure a smooth transition for the new owner.