Established WordPress block theme business with 28 themes, premium plugin, WordPress.org presence, lifetime revenue of $19k+, and untapped growth potential.
In September 2022, an individual initiated a project to explore WordPress Full Site Editing (Block Themes) as a side venture. This endeavor, which generated $19,262 in lifetime revenue primarily through WordPress.org, was not subject to paid advertising or significant scaling efforts, suggesting ample potential for future growth. Due to time constraints from a primary business, the project has mainly been maintained rather than expanded over the past two years.
The business includes a comprehensive set of assets: two main domains, a WordPress website, a WooCommerce store, theme demo infrastructure, a documentation site, premium products, a customer database, an email list with 77 subscribers, and various social media accounts. It features 28 Full Site Editing themes available in free and premium versions, with lifetime and unlimited site usage licenses. A custom plugin, enhancing the WordPress Block Editor with various additional features, is part of the premium offerings.
Several themes have amassed between 100-300 active installations on WordPress.org, generating organic traffic and sales without advertising. All products are updated, compatible with WordPress 7.0, and tested with PHP 8.3. Essential plugins include WooCommerce, SEO tools, and contact form solutions. The site will require migration, as hosting is not part of the sale.
The decision to sell arises from an inability to manage dual projects effectively, preferring to pass the venture on to someone interested in developing a WordPress Block Theme or Gutenberg product business. Post-sale support for 30 days is offered, although long-term development or support is not. This acquisition is ideal for individuals looking to enter or expand within the WordPress theme and plugin market.
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Before making an offer
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2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
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1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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