The business in question is a health and beauty subscription brand established in 2025, focusing on a flagship Korean collagen jelly face cream designed for women over the age of 45. The company has achieved approximately $299,000 in revenue since its inception, largely supported by a consistent subscription base. Recently, advertising efforts have been halted due to the owners' decision to sell, resulting in passive income through subscriptions, with June 2026 realizing a net profit of around $3,900 from monthly recurring revenue (MRR) without advertising costs. Initially, the business experienced peak revenue in late 2025, driven by paid acquisitions, but saw a decline after reducing ad expenditures. This reduction stemmed from the unprofitable nature of the advertisement campaigns, which incurred losses. However, the remaining subscription base continues to generate profitable returns by covering only the cost of goods sold (COGS). The business maintains about 722 active subscribers, with a baseline MRR of approximately $5,000, and boasts an average customer lifetime value (LTV) of $128 over a 250-day average subscription duration. There is a notable opportunity for revenue recovery through optimizing dunning processes to reduce payment failures and capturing $25,900 in potential subscription revenues. In terms of assets, the sale includes a complete Shopify store, brand trademarks, Facebook ad accounts, and relationships with suppliers and trained customer support staff. The company also has substantial email marketing data to leverage for subscriber winback strategies. Owners seek to transition to new ventures and intend for a seamless handover to continue growth opportunities through reactivated advertising and product line expansion. The supplier, however, requires upfront inventory payment upon transfer. Financial records are transparent and available through platforms like Shopify and Stripe.