The business is a premium "Made in Italy" cashmere knitwear brand, recognized for its unique scallop design, primarily sold direct-to-consumer in the UK, US, and Australia. It maintains a limited partnership with a US multi-brand online store and one US retail outlet. The brand holds six registered trademarks across the UK and EU, ensuring wide-ranging sales rights till August 2033. With robust gross margins of 70-73% on its Italian-manufactured products, the current operational model includes a Shopify store, a following on social media, and a basic email list, alongside a collection of editorial content and product photography. Operations are minimal, requiring around 3-5 hours weekly, with shipping handled from UK stock. The brand's production is managed by an established Italian partner, with reordering simplified by pre-existing tech packs. Customer demographics skew towards affluent women aged 35-60, who appreciate this brand's understated luxury and craftsmanship. Sales are primarily via organic Instagram reach and word-of-mouth recommendations. The US market constitutes the largest customer base, followed by the UK, with Australia offering potential due to seasonal differences. Financially, the brand demonstrated substantial growth from 2024 to 2025 but saw a decrease in 2026 due to reduced marketing efforts. The business benefits from low operational costs, with £500 monthly, yielding a cash-positive operation during active marketing phases. The founder, an experienced professional with a senior corporate background, built the brand as a side project, leaving significant growth potential untapped. The sale involves a complete asset transfer, including trademarks, online platforms, and existing stock, with transition support available to ensure a seamless handover. The buyer is responsible for any shipping-related costs for stock relocation.