The text describes a Southwestern and Texas-inspired print-on-demand apparel brand that has achieved approximately $956.8k in revenue over 28 months. The business boasts roughly 9,228 orders with an average order value of $104 and has built a strong online presence, including 23k Instagram followers, 1k TikTok followers, and a 13k email list. A notable 19% repeat customer rate indicates strong customer loyalty. The business operates on a lean model without employees and relies on POD partners for fulfillment, which eliminates the need for managing a warehouse or large inventory. The current owner dedicates approximately 10 hours per week to operations, which include product launches, managing a Shopify storefront, supplier coordination, digital marketing efforts, and customer service. The brand's customer base is primarily in the United States, attracted by its Texas and Southwestern lifestyle appeal. Marketing efforts have combined paid social, organic content, email marketing, and repeat purchases. Recent financial performance shows improvement, with $107.7k in revenue and $3.1k in net profit from March to May 2026. The business offers significant growth potential through expanded wholesale channels and improved marketing strategies. The sale includes brand assets, customer and supplier information, and various operational aspects. The brand has evolved from a side project to a substantial venture and requires more focused attention. The owner seeks a buyer who understands ecommerce and apparel markets and can drive further growth. The seller is open to providing transitional support post-sale to facilitate a smooth handover.