The business provides a health-conscious self-tanning supplement, aiming to offer skin-enhancing benefits without UV exposure. Launched in October 2024, it operates primarily through an online store, a subscription model, and Amazon. To date, it has generated $3M in revenue and $755K in net profit, showing positive unit economics. Over the past year, the company earned $1.1M in revenue with a net profit of $296K, maintaining a 36% customer return rate and an average order value of $84. The customer base primarily consists of health-conscious U.S. men seeking a natural tan without sun risks. Marketing efforts include direct-to-consumer advertising and Amazon sales, with a notable returning customer rate via email and SMS campaigns. Key channels contributing to revenue are Meta ads, Amazon, Google, and organic reach. The brand benefits from supplier-financed inventory at 0% interest, enabling cash-flow advantages over competitors. Operations are lean with documented workflows across various functions, including media buying and customer service. The Amazon account and trademark are in good standing. The business is run by a small team, with most operations automated to ensure seamless execution. The owner handles ad monitoring and creative briefing. Post-sale, the team, along with SOPs and customer data, will transfer to the new owner. The sale is driven by the owner's desire to focus on a new mobile app venture. Growth potential exists in expanding product lines, increasing subscription models, diversifying marketing through platforms like TikTok, and entering international markets. The sale package includes the Shopify store, email list, Amazon storefront, trademark, creative assets, and a 30-day support transition period.