A direct-to-consumer Shopify brand operating in the gut health and wellness niche targets women aged 45-55 seeking natural supplement-based solutions for stomach and digestive health. Launched in November 2025, the business has generated a total revenue of $216,786.07 and a net profit of $28,282.33, primarily through Facebook Ads. The company offers papaya seeds and black seed oil supplements through an inventory-based model, utilizing suppliers and third-party logistics (3PL) in China and the USA.
A significant asset is the subscription model, boasting approximately $16,000 in monthly recurring revenue (MRR), providing stability and confidence for potential buyers. The business maintains a list of 2,455 email subscribers with a 40% open rate, offering opportunities for monetization through retention campaigns and product launches.
The operation requires minimal owner involvement, estimated at around four hours weekly, with customer support managed by contractors. Key assets in the sale include the Shopify store, brand assets, supplier contacts, existing inventory, ad creatives, and post-sale support. Growth opportunities lie in scaling Facebook Ads, targeting new demographics, launching on Amazon, improving email and subscription strategies, and expanding product lines.
The business offers a straightforward transition, with post-sale support provided to facilitate a smooth handover. A buyer experienced in eCommerce, paid media, or supplements could leverage existing assets and growth avenues to enhance acquisition, retention, and product expansion, making this a promising investment in the wellness sector.