A business recently generated $391K in revenue and $305K in gross profit within its first four months of operation, achieving a 93% blended gross margin due to a direct relationship with manufacturers offering the lowest cost of goods sold (COGS) in the industry. The business experienced 100% organic growth without any paid advertising, maintaining a 35.6% repeat customer rate, which is double the industry average. Between 15-39% of their revenue is credited to automated email flows to 2,187 subscribers, while an affiliate network is responsible for driving 51% of revenue on a commission-only basis.
The business operates through direct-to-consumer sales using WooCommerce and benefits from a strong affiliate/influencer network. Operations require minimal daily management of 10-15 hours per week, covering order processing and customer service. Inventory valued at over $164,670 at retail price is included in the sale, with all standard operating procedures provided. The business has demonstrated significant growth, scaling from $0 to $126K monthly revenue within 90 days, all without paid acquisition. The customer base is entirely Australian, with primarily female customers engaged in beauty, biohacking, and wellness niches.
The business's success includes a maintained 93.4% gross margin and a well-established connection with a reputable performance marketing agency specializing in high-risk and grey-market brands. The owners are selling due to international relocation and a new venture, with a fast transition planned for serious buyers. The sale includes 30-day post-sale support, introducing existing operational advantages to the new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More