A rapidly expanding direct-to-consumer (DTC) brand specializing in sleep and wellness products is up for sale. This brand, founded in August 2023 by two clinical professionals, offers a unique grounding bedsheet that enhances sleep quality and overall well-being. Over two and a half years, they achieved $50 million in sales, primarily targeting older female customers. The U.S. market contributes over 90% of the sales, with the brand also holding an EU trademark. The marketing strategy involves two acquisition channels: demand creation through Meta platforms using educational videos, and demand capture via Google, YouTube, and Amazon PPC. Currently, 27% of revenue comes from email and SMS campaigns. The brand hasn't utilized influencer marketing, highlighting a growth opportunity. The product range includes the popular grounding bedsheet and complementary items like a grounding mat and pillowcase, with an average order value of $210. Without a current subscription model, the brand is developing a line of colloidal silver supplements to introduce recurring revenue. Operationally, the brand maintains a 72% gross margin, employing a global, remote team to manage its dual supply chain and sales platforms. Challenges include declining EBITDA margins due to over-hiring and ad oversight issues, yet growth potential remains high with planned marketing efficiency improvements and international expansions. The founders are seeking a sale to focus on family, offering a structured transition for the buyer. Key assets include the Shopify storefront, Amazon presence, customer database, and supplier relationships. The sale is structured as an asset sale with no liabilities, presenting a solid opportunity for growth-minded investors.