A profitable e-commerce store specializing in the Home & Decor niche within the German market has surpassed €325,000 in revenue within 10 months since its launch in September 2025, achieving €73,000 in profit. The business operates on a Shopify-based dropshipping model, relying on established supplier relationships, which eliminates the need for inventory holding. Customer service is managed through automated workflows using Gorgias, and marketing is predominantly driven by Google Ads in collaboration with a specialized agency. The current operational commitment for the owner is approximately 5-10 hours per week.
Targeted towards German consumers aged 30-65, the store's successful strategy has resulted in strong repeat purchase potential, maintaining consistent Return on Advertising Spend (ROAS) metrics above 4x in profitable months. The technological infrastructure is built entirely on Shopify, integrating various tools such as Klaviyo for email marketing and Google Ads for advertising. Financially, the store maintains healthy profit margins, with the best-performing month yielding €19,169 in profit.
The store, fully operational, is up for sale inclusive of its custom Shopify theme, domain, supplier contacts, Google Ads account with campaign history, customer database (GDPR compliant), product listings, creative assets, email lists, and standard operating procedures with documentation. A 30-day post-sale support period is also offered. The owners are selling the store to focus on a new business venture in a different niche.
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1. Agreements & Contracts.
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