A direct-to-consumer supplement brand in the personal wellness sector, established eight months ago, is generating $1,000 in monthly recurring revenue with profit margins at 70%. All revenue is organic, with subscribers automatically renewing, and a virtual assistant (VA) managing customer support. The business is designed to function as a passive income asset, requiring minimal owner involvement. Existing paid acquisition structures, using tested strategies such as advertorials and listicle-style pre-landing pages, are ready to be leveraged by a new owner with media buying skills to scale the business further.
Key details include a U.S.-based customer base and total collected subscription revenue exceeding $14,133 since October 2025. Subscribers typically remain with the brand for over five months on average, leading to a customer lifetime value of $129.67. Operations are streamlined with automated billing through Shopify and straightforward supplier reordering. The VA, who manages daily customer support, is willing to continue under new ownership, making the owner's time commitment minimal, primarily focused on reviewing metrics.
Financially, the business operates with no debt and a simple cost structure, sustained organically after initial growth achieved through paid Meta advertising. The business presents additional untapped potential through unactivated discount flows that could optimize customer lifetime value. The sale includes a fully optimized Shopify store, tested marketing assets, and established supplier relationships. Built from scratch by a single founder, the business now stands ready for transition, poised for further growth with its robust infrastructure in place.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More