An established brand in the clean-beauty sector, known for its prostaglandin-free eyelash serum, presents a high-margin, low-effort venture. The business operates with minimal owner input (around two hours a week), supported by systems that enable semi-passive operations. Key processes, such as customer service and wholesale orders, are automated and managed by a dedicated customer service representative (CS rep), while content is handled by a virtual assistant managing user-generated content (UGC). The brand enjoys multi-channel customer acquisition through Meta and Google Ads, which are managed by a specialized agency. Financial performance over the last year reported approximately $941k in revenue with a 73% gross margin, resulting in a net profit of ~$113k. Ad spend was strategically reduced to prioritize margins, stabilizing the business at ~$43k monthly revenue with high net margins of ~32%. With a 35% repeat-purchase base and an engaged email list of over 10,000 subscribers, the customer demographic primarily includes New Zealand women looking to address specific beauty needs. The prospective buyer will inherit valuable assets, including brand trademarks, the primary domain, the Shopify store, advertising accounts, a comprehensive creative library, and a robust operational infrastructure. This setup allows for immediate cash flow continuation or potential scaling, particularly through enhanced paid acquisition efforts. The sale includes transition support to ensure a seamless handover. The owner is selling to pursue new ecommerce ventures, offering a strategic opportunity for the new buyer to leverage existing structures and data for sustained or accelerated growth.