The description outlines a German direct-to-consumer brand specializing in compression socks and related comfort products for legs and feet. Since its launch in September 2023, the business has achieved over €1.6 million in gross revenue from 38,319 orders, primarily through effective video sales letter (VSL) campaigns directed at the German market via social media platforms. The brand is being sold by its under-capitalized founder, who is transitioning to other ventures. With an operational run-rate net revenue of approximately €161,500 annually and a peak month revenue of €155,367 in June 2025, the brand exhibits impressive financials, including a notable product margin and a high repeat-customer rate, which has increased from about 10% to 30%. The business model is grounded on a proven paid-social funnel, taking advantage of cold traffic driven by Meta VSLs. Daily tasks are streamlined, with automated reporting and a creative pipeline produced by a dedicated video editor. The current warehouse fulfillment system is anticipated to transition to a third-party logistics provider for a new buyer. The company's tech stack includes a custom-built bundle builder, a returns tool, and a finance/profit and loss system, all of which come without recurring license costs. The customer demographics lean heavily towards older adults in Germany, with an average order value of €48. To maintain transparency, the document highlights that while revenue peaked mid-2025, it declined as the founder faced capital limitations and reduced advertising expenditure. This was identified as an issue of traffic and budget rather than a systemic problem. Recent declines, such as the May 2026 figures, were attributed to stock and ad availability issues, which are now being addressed with restocks and campaign relaunching. The financials display an attractive SDE of ~€161,500, with the brand on the market for €395,000.