Business Overview

An established, multi-award winning Australian workplace wellbeing, EAP (employee assistance program) and corporate training provider. Repositioned to focus exclusively on workplace wellbeing, it is a highly systemized, asset-light national operation delivering training and employee support virtually and face to face through a national contractor network. Demand is rising: recent Australian reforms now require employers to manage workplace psychosocial hazards.

Key Highlights

• Revenue approx. A$258K (trailing 12 months), approx. A$90K adjusted net profit at approx. 35 percent margin, and approx. A$137K seller's discretionary earnings
• Revenue has almost doubled over the past two years
• Approx 95 percent of business from repeat clients, referrals and organic search, with almost no paid advertising
• Enquiry conversion of 17 to 19 percent, and near-total EAP client retention 
• Recurring EAP subscriptions on minimum 12-month terms, plus high-margin workshops across more than 20 topics
• Runs on approx. 10 to 20 owner hours per week, with no office, inventory or fixed delivery payroll
• Registered Australian trademark, strong organic and AI-search visibility, and a blue-chip client base across government, education and corporates

Why Acquire

The brand, content, systems and reputation are already built, with high margins and recurring revenue on a low-hours model. The clearest upside is adding the sales and marketing the current owner has never applied.

Reason for Sale

Personal, not business performance. The owner is stepping back due to changing family circumstances.