The business in question is a well-established enterprise primarily focused on selling digital embroidery designs. With an impressive collection of 674 hand-drawn and digitized machine embroidery designs, this enterprise boasts a creation investment of $25,000. To date, the company has realized over $130,000 in revenue through 16,000 verified sales, achieving a strong conversion rate of 4.9%.
The business operates via a custom Shopify store, which recently launched and has not yet fully tapped into its potential, particularly with an email list of 13,000 US-based verified purchasers who have not been heavily marketed to. Three potential revenue models have been outlined: a consumer bundle sold for $47, a design licensing subscription for resellers planned at $197 per month, and sponsored or affiliate email campaigns. The business maintains high profit margins since its products are digitally delivered, negating the need for inventory or shipping logistics.
The clientele primarily consists of US-based embroidery enthusiasts and small business owners, mostly female, aged 35 to 65 and above. Financially, the business has consistently performed well, recording over $130,000 in earnings through Etsy alone over four years. The Shopify store represents an additional growth avenue with full assets ready for monetization.
Assets included in the sale feature the Shopify store with all digital assets, a comprehensive email list, design files, and audience data from Facebook and Google Analytics. The seller is offering 30 days of handover support. Notably, the Shopify store is independent of the seller’s separate Etsy and Creative Fabrica accounts. The total asset value is estimated at $42,000.
I've generated over $130,000 in revenue with my digital products in machine embroidery ...
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