An individual is exploring the possibility of selling an established Shopify-based brand specializing in baby products. This brand has achieved nearly $1 million in revenue, primarily within the United States. The sale includes the Shopify store itself, a valuable domain, and an extensive customer/email database comprising over 20,000 contacts. Additionally, the package offers historical Meta pixel data, proven marketing creatives and angles, product page assets, supplier information, and comprehensive brand materials.
Although the business has been inactive for approximately a year due to a strategic shift toward other ventures, it still possesses significant strategic value, particularly for an e-commerce operator already engaged in the baby product niche. The brand previously maintained an average order value (AOV) of around $89.
The individual is reaching out to assess whether there is potential interest within a network of buyers and seeks guidance on a realistic valuation range for the brand. This inquiry is aimed at determining the fit and potential marketability of the business assets to suitable investors who can maximize its strategic value. The communication is signed off by an individual named Gabriele.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More