The described business is a melatonin-free sleep supplement brand focused on cortisol regulation, presenting a unique offering distinct from melatonin-based competitors. Targeting women over 60, this brand serves an underserved demographic with a specific formulation and marketing strategies. The brand achieved profitability with a net profit of $12,421 from gross revenue of $32,231 between July 2025 and May 2026, supported by sales through Shopify and Amazon. With 27 active subscribers, the business maintains approximately $796 monthly in recurring revenue without additional advertising expenditure. The business operations are streamlined, requiring less than five hours per week, facilitated by Shopify for e-commerce, Klaviyo for email marketing, and ShipDaddy for fulfillment.
The marketing strategy relies heavily on Meta/Facebook ads, optimized for the target demographic, and maintaining a strong peer-to-peer advertising style. The documented creative system, including ad scripts, template libraries, and winning ad campaigns, will transfer to a buyer ready to capitalize on the business's established strategies. Financially, the business recorded $32,231 in gross revenue with core expenses limited to fulfillment, software, and domain costs totaling under $215/month, not counting discretionary Meta ad spending.
Opportunities for the buyer include leveraging the existing creative system for cost-efficient Meta ads, developing a social media presence, initiating SEO strategies, and activating paused subscribers. The sale includes a complete transfer of assets, creative resources, and inventory, allowing immediate business continuity and growth potential.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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