The described business is a melatonin-free sleep supplement brand focused on cortisol regulation, presenting a unique offering distinct from melatonin-based competitors. Targeting women over 60, this brand serves an underserved demographic with a specific formulation and marketing strategies. The brand achieved profitability with a net profit of $12,421 from gross revenue of $32,231 between July 2025 and May 2026, supported by sales through Shopify and Amazon. With 27 active subscribers, the business maintains approximately $796 monthly in recurring revenue without additional advertising expenditure. The business operations are streamlined, requiring less than five hours per week, facilitated by Shopify for e-commerce, Klaviyo for email marketing, and ShipDaddy for fulfillment.
The marketing strategy relies heavily on Meta/Facebook ads, optimized for the target demographic, and maintaining a strong peer-to-peer advertising style. The documented creative system, including ad scripts, template libraries, and winning ad campaigns, will transfer to a buyer ready to capitalize on the business's established strategies. Financially, the business recorded $32,231 in gross revenue with core expenses limited to fulfillment, software, and domain costs totaling under $215/month, not counting discretionary Meta ad spending.
Opportunities for the buyer include leveraging the existing creative system for cost-efficient Meta ads, developing a social media presence, initiating SEO strategies, and activating paused subscribers. The sale includes a complete transfer of assets, creative resources, and inventory, allowing immediate business continuity and growth potential.