The described pre-revenue platform is an AI-assisted, decision-making application designed to aid users in choosing outfits by providing neutral outfit notes based on uploaded photos, with an optional occasion context. Unlike other fashion apps, it avoids scoring or body commentary, emphasizing neutral feedback. Currently available as a Progressive Web App (PWA) installable on smartphones, it has not yet been launched on the App Store or Play Store. It supports German and English, with potential for additional languages. The app is fully developed, featuring a comprehensive mobile workflow, landing page, credit pack system, Mollie payment integration, administrative functions, access gate, privacy policies, and operational runbooks. However, it currently lacks a customer base and any significant marketing efforts.
For monetization, the planned model involves selling one-off credits for outfit checks, with no subscription model implemented or validated yet. Operational demands include hosting, environment management, OpenAI integration, and optional analytics tools, requiring a maintenance commitment of 2–4 hours per week in stable conditions. The application aims to attract its first users and prove monetization potential, leaving marketing, distribution strategies, and potential app store listings to future buyers. Financially, the platform currently incurs costs mainly related to hosting and tooling without generating revenue, classified as a pre-revenue software asset rather than a cash-flow-positive business. The sale includes the codebase and operational documentation; however, additional aspects like domain and branding are negotiated separately.