The business, established in 2023, focuses on providing a B2B SaaS platform for fitness and nutrition professionals to create and distribute personalized meal plans under their brand. This white-label platform is designed to significantly decrease the time professionals spend on constructing meal plans by utilizing a proprietary, macro-precise algorithm validated by dietitians. While primarily targeting online sports coaches, the platform also attracts gym owners, dietitians, and supplement brands without substantial marketing efforts.
Operating as a subscription-based model, the platform offers five pricing tiers ranging from a free tier to an unlimited plan for large coaching teams. Revenue is generated entirely through recurring subscriptions, with no physical inventory or logistics involved. The platform's customer base is supported by various backend technologies and infrastructure, including Next.js, Supabase, and Stripe for payment processing. It offers features like customizable dietary intake forms, recipe libraries, white-label PDFs, and client portals.
The business reports a monthly recurring revenue in the range of €210-220k and has 116 active subscribers, with a customer churn rate that has decreased from 14% to 9% with the launch of its second version. The geographical reach is predominantly in France, supported by organic SEO strategies. The potential exists for growth through market expansion to the US and Mexico, integration with workout apps, and introducing a B2C mobile app. The founders seek a buyer to leverage these opportunities due to their current plateau in growth, offering a complete share purchase agreement inclusive of all proprietary technologies and subscriber accounts.
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