An anonymous high-ticket wellness ecommerce store, specializing in saunas, hot tubs, cold plunges, and related recovery equipment, is on sale. The business follows a supplier dropshipping model, meaning no inventory is held by the seller—authorized manufacturers fulfill orders directly. Over the past year, the store generated around $177.1k in sales through 59 orders. The product range spans wellness, recovery, sauna, spa, and outdoor leisure categories. The sale includes the Shopify store, brand assets, product catalog, customer/order history, and supplier relationships, if transferable. Additional elements included are the Google Ads account and campaign history. No physical warehouse or inventory is part of this asset-light model.
Financially, 2025 showed lower profit due to a significant refund from a previous transaction and some owner-discretionary expenses. The normalized annual profit is estimated at $11k. The business owner aims to simplify operations, reduce complexities in tax/accounting, and focus elsewhere, thus pricing this as a motivated asset sale rather than a premium acquisition.
Ideal buyers are those with experience in ecommerce, Google Ads, Shopify, or high-ticket dropshipping, capable of improving tracking, managing supplier relations, optimizing ads, and growing the store. The business sale is structured as an asset sale, including the transfer of the Shopify store, domain, customer history, product setup, and other digital assets. The LLC entities associated with the business are not part of the sale.