A direct-to-consumer beauty brand has made notable strides in the at-home beauty device market, projected to grow from $5.2 billion today to $11.9 billion by 2034. It offers a unique four-wavelength LED device for lip rejuvenation priced at $119, making it more affordable than competitors. The device is scientifically validated, with 94% of users noting significant improvement and 90% experiencing reduced lip lines after eight weeks. Since launching in mid-2025, the brand has generated $263,358 in revenue from 2,530 orders. Operating with a 62.08% gross profit margin, it utilizes a lean direct-to-consumer model. The brand's strategy includes a proven Facebook advertising approach and a recurring revenue model boosted by consumable lip products. It offers a 90-day money-back guarantee to encourage conversions. Although certain channels like Amazon and TikTok, and distribution strategies remain untapped, these present ready opportunities for expansion. Positioned as a non-invasive filler alternative, the brand appeals primarily to women aged 35-65 who prioritize beauty without injectables. Operating entirely via Shopify with fulfillment by a third party, the brand requires minimal physical presence or daily management. Key assets include a Shopify store, Facebook ad account, and extensive market research. Financially, the brand has maintained a net profit margin of 12.04% amidst an intensive paid media phase. With a robust market strategy in place, future growth opportunities lie in exploring new advertising channels and broader market expansion. The sale of the brand includes all assets, offering an attractive growth potential in a burgeoning market.