Business Overview

This is a direct-to-consumer supplement brand built around a single, high-conviction product: sublingual methylated B12 drops combining active methylcobalamin and L-Methylfolate. Taken under the tongue for higher bioavailability than standard capsules, the product is designed for the large share of people who carry MTHFR gene variants and do not efficiently convert conventional B12.

Launched in 2025, the brand serves a growing segment seeking evidence-based support for fatigue, brain fog, and low energy, and runs on a lean, manufacturer-direct model.

Product and Position

• Single differentiated hero product in the MTHFR and methylated-B12 niche
• Third-party tested and clean-label
• Sublingual delivery for higher bioavailability than standard capsules

Operations

• Manufacturer-direct model with no 3PL or warehousing overhead
• Roughly 10 hours of owner involvement per week
• SOPs and training documentation in place
• Subscription base alongside one-off purchases

Performance Signals (non-financial)

• 27% repeat purchase rate on a subscription and Subscribe and Save model
• 43.7% email open rate against a 25 to 35% industry average, with a 4.95% flow click rate
• Shopify conversion rate of 2.53%
• Strong deliverability: 0.29% bounce, 0.043% spam complaints

Markets

• Selling across the UK and US
• Supplier network also covers Australia, an untapped channel

Growth Opportunities

• Launch eight validated pipeline products, needing only taste testing
• Open the untapped Australian market using existing infrastructure
• Build an organic and SEO channel, not yet pursued
• Reinstate and scale paid acquisition
• Pursue wholesale, retail, and pharmacy channels

Assets Included

• Domain and Shopify store
• Meta and Google ad accounts, audiences, and creative
• Klaviyo email account
• Social media accounts
• Supplier relationship
• Brand IP and formulation
• SOPs and training documentation
• Eight validated pipeline products

Why Acquire

A differentiated, single-product supplement brand in a growing niche, with a subscription base, strong email engagement, documented operations, and clear levers in a product pipeline, an untapped market, and unbuilt organic and wholesale channels. Best suited to an operator with marketing capability or an existing supplement portfolio.

Reason for Sale

The founder is transitioning careers and scaled the business back for personal reasons, not due to performance.