The website, established in 2001, serves as a platform for sports journalists to disseminate news, information, job opportunities, and to facilitate skills development. The founder, who has managed the site since its inception, is now seeking to transition to a new project. The website requires minimal maintenance, with the founder dedicating only a couple of hours each month to its upkeep, while volunteer moderators handle the majority of the tasks.
Regarding analytics, it has been noted that Google Analytics only tracks the site's homepage, missing the forum section where most of the user traffic is concentrated. Comprehensive statistics for the entire site are available through AWstats, and interested parties can request access by reaching out to the site owner.
The site's revenue is primarily generated through AdSense earnings. Additional revenue is occasionally attained through ad sales to interested parties, although these figures are not included in the overall estimates. The site also uses Kontera but earns only a modest amount, with a maximum of approximately $300 annually.
Traffic to the site remains stable month-to-month and year-to-year. Notably, around 17 percent of users remain on the site for more than 30 minutes per visit.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More