A direct-to-consumer beauty brand has achieved significant growth, expanding its monthly revenue from €6.6K to €80.9K over five months, marking a 12-fold increase. The brand specializes in a proprietary foundation formula designed for women aged 45 and older with mature or sensitive skin, a market segment that is often underserved. Within six months, the company has generated €203K in revenue and approximately €62K in net profit, reflecting strong unit economics. Currently, the business operates primarily within France but sees potential for geographic expansion and diversification of sales channels. The brand markets its products through a Shopify platform and utilizes paid social media channels like Meta, TikTok, and Google Ads for advertising. Key operations, including fulfillment and customer service, are outsourced to external agents, allowing the business to remain lean with the owner dedicating around 10-15 hours weekly mainly to creative and ads management. The core customer base consists of women aged 45 and older, predominantly within France, but there is growing traction in Belgium, Switzerland, Canada, and Luxembourg. The primary customer acquisition channel is Meta, supported by a noticeable pattern of repeat purchases due to the product's appealing loyalty factor. Financial reports indicate robust revenue growth with net profit margins ranging from 25-30%. As of May 2026, data is incomplete due to the month still being in progress, and there is no discernable seasonality yet. The brand, launched in late 2025, continues to scale through performance marketing with opportunities for further growth through international expansion, SKU extension, and enhanced retention channels beyond its current email setup with Klaviyo. All primary operations are documented and outsourced, streamlining the transition process for potential new ownership.