The business in question offers a platform that provides an engaging opportunity for sports gaming enthusiasts, focusing on the popular game of eliminator pools. Designed for scalability, the platform is built to thrive in the ever-growing sports gaming market. It empowers users to establish their own pools, leveraging personal networks to host games and generate profit. A wide variety of games is available for participants to join, featuring both daily and weekly formats. The essence of the game is simple: participants select a winner and proceed through the contest until one team remains victorious. A mobile application has been developed, offering users convenient access on the go. The operational aspect of the business centers around hosting eliminator pools for major sporting events. Although originally tested in Canada, the aim was to penetrate the U.S. market. However, expansion efforts have stalled due to the founders' involvement in multiple other ventures, which has resulted in a lack of dedicated attention and marketing resources for this initiative. In terms of customers, the business remains in its start-up phase. Preliminary market testing was conducted before the previous NFL season, affirming the proprietary technology's readiness for further development. Notably, the platform and its underlying technology have been custom-designed for this specific application. The business anticipates that, with increased focus and marketing, it will be able to fully capitalize on the U.S. sports gaming market potential.