A mobile platform is dedicated to connecting consumers with craft drink venues by transforming everyday moments into social stop-ins at local venues without relying on heavy discounting. The business operates at the intersection of hospitality, lifestyle, and membership-based discovery. Key offerings include a fully developed mobile app available on iOS and Android, which features a clean platform, a membership system generating recurring revenue, and a credit-based redemption model. The platform boasts a network of 177 active partner venues spanning breweries, distilleries, wineries, and craft bars to drive foot traffic during off-peak hours. It also maintains an extensive industry database of over 1,000 venues across Australia, offering valuable expansion opportunities and partnerships.
The existing member base is supported by a recurring revenue model, featuring transparent financial records and a structured pricing model. The brand is defined by its strategy, messaging system, and lifestyle positioning across various creative assets and social media content. The platform is supported by robust marketing and analytics infrastructure, offering insights into user behavior, venue redemption, and growth opportunities. Additional support includes operational guidance across venue acquisition, marketing strategy, product direction, and app development continuity.
This business presents as an attractive acquisition, appealing to operators in the craft drinks or hospitality sectors, media platforms looking to monetize their audience, or founders seeking a head start. Growth opportunities include expanding into additional cities, enhancing member acquisition strategies, developing tiered experiences, and leveraging venue database relationships.