Umbra Noctis is a direct-to-consumer jewelry and watch brand, launched in October 2024, and it specializes in proprietary designs made in collaboration with suppliers in China. In its initial phase, the brand achieved $482,000 in lifetime revenue, with significant sales peaking at $62,000 in March 2025. The business's initial success demonstrated strong product-market fit, with an average order value of $267 and a 10% repeat purchase rate. Despite this, revenue declined post-March 2025 due to the owner's shift of focus to a new project, resulting in a halt of operations, such as content creation, inventory restock, and new collection launches. The decline was further exacerbated by a transition in branding that caused a mismatch in advertisement content and product offerings, leading to reduced conversion rates. Additionally, logistical issues arose, such as 3PL fraud and UPS carrier theft, impacting cash flow and customer satisfaction. Despite these setbacks, the brand remains an attractive opportunity due to its established brand assets, including a strong social media presence and a ready-to-launch jewelry collection. Potential buyers are provided with numerous assets, such as a Shopify store, email and social media followers, and proprietary designs, at an asking price of $69,000. The decline is attributed to an operational shift rather than a lack of demand, suggesting that a competent direct-to-consumer operator could revive the brand. The brand presents a clear opportunity for growth with its proven product-market fit, ad performance, and untapped customer base. The ideal buyer would be an experienced direct-to-consumer operator interested in reigniting the brand's potential for profitability.